Research showed that many domestic abuse victims believed their children weren't aware of the violence that was being carried out. However, research also showed that not only are the majority of children well aware, but will go on to live in abuse relationships themselves in adulthood. This campaign was to make victims, family members or neighbours speak out against the violence for the children's sake.
GOLD WINNER OF THE ROSES CREATIVE AWARDS FOR BEST TELEVISION/CINEMA COMMERCIAL
On set during filming of commercial
Directors: Simon Ross/Neil D. Walker
Copywriters: Kim Stewart/Neil D. Walker/Paul Farquharson
DOP: Andrew Begg Sound: Cameron Mercer
DUB/ADR/MIX: Kahl Henderson Edit: Scott Mccarteny
Make-up: Paula Rebanks Stills: Sam Brill
Printed bus ticket
billboard (12 sheet)
subway carriage poster
bus shelter 6 sheet
subway carriage overhead signage
leaderboard (above) MPU (below)
graphic design, art direction and copy : Paul Farquharson